Meet the Marketing Wizards
Here at Magnolia Marketing Solutions, we transform your online presence from ‘meh’ to ‘marvelous!’ Whether you need a sassy SEO strategy or snazzy social media content, we’ve got the secret potions brewing just for you.✨ Unleash your story with a splash of creativity – it's time to paint the town digital!
Forget the corporate jargon! We’re all about authenticity. Your story is like no other, and we’re here to help you tell it in a way that makes people say, ‘Wow!’ If your words don’t sound like you, toss them out and give us a shout. Your voice deserves to shine!
Here are some published articles written by our Founder Phil Rugari
Content Quality and SEO: 15 Strategies to Align Your Content With Best Practices
Engage Clients for Authentic SEO Copy
Overall, with Google’s intelligence, the importance of quality content has gone through the roof. If you are using AI to generate content, Google can now tell you are using it. So that is not only a complete waste of time but also lowers your rankings. Quality SEO starts with keyword research and the research of your client’s business. If you are doing the writing, it is of the utmost importance that you study and learn your client’s business so you can effectively write SEO copy.
The other option is to request someone from your client’s business to write copy for you. This will give you the most authentic and highest-quality SEO content possible. Personally, I love engaging with my clients to further understand their business so I can write all the SEO copy for them. That way, I’m bought into the process. This helps me understand which keywords are best for their business, and by tracking keywords on SEMrush, I know what is working and what isn’t.
When we shift gears away from written content, we move to video or audio content. Here, 4K and the highest-quality audio are necessary. Google knows if your video is low-quality and will penalize you for that. Be sure to add keyword tags and a thorough description; without those, you might as well throw your video work away.
Phil Rugari, Owner, Magnolia Marketing Solutions
For the full article click HERE
What Are Tactics for Building a Strong Online Brand?
Maximize Internet Real Estate
One thing that I focus on is internet real estate. Let’s say you take a full-size print billboard and you have it in one location. You will only get so many views of that billboard daily. So what I like to do is take that billboard—in this case, it could be Google Ads—and chop it up into smaller pieces and place those pieces all over the internet.
I view the internet as a city, and we need more smaller pieces of real estate to take up. This allows potential buyers to “run into” the business more likely. We are generating subconscious views by doing this. So I would use a ton of directory listing sites, then move to sites like Yelp, Thumbtack, Nextdoor, etc., to continue to build that brand. It builds trust, and people can see that your business stands out because you are everywhere.
Obviously, consistent messaging/print/video is important for brand recognition, but besides that, the more places you can put your business out there, the better off you will be.
Phil Rugari, Owner, Magnolia Marketing Solutions
For the full article click HERE
19 SEO Auditing Tools for Monitoring Website Health
SEMrush Ensures Optimal Website Performance
When it comes to monitoring a website’s health and ensuring its optimal performance, I rely on SEMrush. Here’s why I recommend SEMrush for website health monitoring:
-Comprehensive Site Audits – SEMrush provides a thorough site-audit tool that examines a website for over 130 different issues, including crawlability, HTTPS security, performance metrics, broken links, duplicate content, and more. This tool runs detailed scans and presents the data in a visually intuitive dashboard, allowing users to quickly understand what is affecting their site’s health.
-Backlink Auditing – SEMrush offers robust backlink analysis, identifying toxic links that could harm your website’s rankings. It also provides a way to disavow these harmful links directly, helping to protect your website from penalties.
-On-Page SEO Checker – For optimizing individual pages, SEMrush’s On-Page SEO Checker offers suggestions based on Google’s ranking factors. This tool gives specific recommendations on improving content, meta tags, keyword usage, and even competitor-based insights, ensuring that your pages are optimized for both search engines and user experience.
-Keyword Tracking and Research – SEMrush allows you to track your keywords and monitor their rankings on search engines. It also provides insights into keyword difficulty, search volume, and trends, enabling you to adjust your strategy based on real-time data. This helps you target high-potential keywords while monitoring performance for those already in your SEO campaigns.
-Performance and Mobile Usability – The increasing importance of mobile optimization is another reason to use SEMrush. It tests the responsiveness of your website and provides reports on mobile usability issues. Ensuring that your site performs well on mobile devices is crucial, given Google’s mobile-first indexing.
-Competitor Analysis – You can gain insight into your competitors’ organic and paid strategies, traffic sources, and top-performing content. This allows you to benchmark your website’s performance and make strategic adjustments to stay ahead in the market.
-Detailed Reporting – SEMrush offers customizable reporting features that allow you to generate easy-to-understand reports for team members or clients. The reports provide valuable metrics, such as domain health, organic traffic, and keyword performance, making it easy to keep track of progress.
For the Full Article Click HERE